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8 Mar 2024

This International Women's Day, BreastScreen SA is encouraging women over the age of 40 to ‘make time for the girls’ by booking in for a free breast screen that could save their life.

Produced using an almost exclusively female creative and production team, the campaign is designed to engage and empower women, prompt conversation and encourage action.

The ‘Make time for the girls’ campaign is designed to catch people’s attention, with an online video and social media posts, encouraging women to give their ‘cans a scan’ and ‘make time for your melons’.

The concept for the campaign was market tested with focus groups of South Australian women who BreastScreen SA credits for coming up with the ‘Make time for the girls’ campaign name.

BreastScreen SA provides free breast screens (breast X-rays) every 2 years to women over 40, primarily aged 50 to 74 years, who have no symptoms, with the aim of diagnosing breast cancer at an early stage, before it can be felt.

"This International Women’s Day, we’re using this new campaign to encourage women who are due for screening to make sure they book in for a free appointment," said Lauren Civetta, BreastScreen SA Program Director.

"We know it can be hard for busy women to make time for themselves, but a breast screen can take as little as 15 minutes, and it could save your life. The earlier a cancer is discovered, the greater the chance it can be treated successfully."

Book online now or call BreastScreen SA on 13 20 50.

Follow BreastScreen SA on Facebook and Instagram to see more of this playful campaign.